Vega Digital Awards Vega Digital Awards

New Zealand

2018

The Boy and the Lemon

Entrant Company

Method

Category

Mobile Apps / Sites

Client Name

-

Sub-Category

Family & Kids

Invite to work

The Boy and the Lemon is a children's story about luck. It's a mission to teach children life's most magical lesson: how to be lucky. We wanted to bring the story of Jack to life and spread the message of luck even further. To attract an audience wider than our traditional readers we created AR and VR experiences for a more visual and magical engagement.

Vega Awards The Boy and the Lemon Vega Awards The Boy and the Lemon Vega Awards The Boy and the Lemon

Credits

Professional
Portugal

Entrant Company

Omdesign

Category

Self-Promotion (NEW)

Professional
Sweden

Entrant Company

McCann Stockholm

Category

Display Advertising

Professional
Australia

Entrant Company

Taste Creative

Category

Family & Kids

Student
United States

Entrant School

NYU

Category

Best User Interface / Experience