Vega Digital Awards Vega Digital Awards

United Kingdom

2018

This Is Dot - Strategic GDPR Campaign

Entrant Company

Vox Media

Category

Video / Online Video

Client Name

Allianz Global Investors

Sub-Category

Animation

Invite to work

AllianzGI wanted to explain the GDPR to its 3,000+ employees in more than a dozen countries (including many non-native English speakers). The output had to be creative, engaging, and simple for them to understand. We came up with a character called "Dot", representing personal data, and built a campaign around a series of animations. Other videos in series: http://bit.ly/2Mn4Fwl, http://bit.ly/2Pbf24U

Credits

Professional
United States

Entrant Company

Promoqube

Category

Sports

Professional
Singapore

Entrant Company

IrisWave

Category

Wedding

Student
United States

Entrant School

Miami Ad School

Category

Promotions and Contests

Professional
United States

Entrant Company

HYP3R

Category

Marketing Effectiveness