Vega Digital Awards Vega Digital Awards

United States

2018

Avengers: Infinity Wars Facebook Camera Effects

Entrant Company

Part IV

Category

Social Media

Client Name

Walt Disney Studios Motion Pictures

Sub-Category

Experimental / Innovative

Invite to work

We created a suite of 12 augmented reality character effects on the Facebook platform to promote the theatrical release of Avengers: Infinity War. The effects included first-to-market hand-tracking technology as well as custom 3D, graphics, animation, and audio. The goal was to allow users the ability to harness the powers of their favorite characters.

Vega Awards Avengers: Infinity Wars Facebook Camera Effects Vega Awards Avengers: Infinity Wars Facebook Camera Effects Vega Awards Avengers: Infinity Wars Facebook Camera Effects

Credits

Professional
United States

Entrant Company

Agency Fifty3

Category

Real Estate

Professional
United States

Entrant Company

Mitosis

Category

Self-Promotion

Professional
United Kingdom

Entrant Company

Frost Creative Limited

Category

Sports

Professional
United States

Entrant Company

Mirrored Media

Category

Viral Marketing