When Finland celebrated 100 years of independence, everybody wanted to take part. To break through the clutter and get some attention on this noisy day, we decided to take Mastercardâ€™s iconic brand promise Priceless, to Snapchat. Through a branded national geofilter, we made a timely tribute that inspired people to create their very own tributes to Finland, through Mastercard.
MBVISION FOR MEDIA AND ADS COMPANY
Best User Interface / Experience