When Finland celebrated 100 years of independence, everybody wanted to take part. To break through the clutter and get some attention on this noisy day, we decided to take Mastercard's iconic brand promise Priceless, to Snapchat. Through a branded national geofilter, we made a timely tribute that inspired people to create their very own tributes to Finland, through Mastercard.
The Brand Collective
Miami Ad School
Experimental & Innovation (New)