Vega Digital Awards Vega Digital Awards

United States

2017

Welcome to smart (tm)

Entrant Company

CraneMorley Inc.

Category

Website

Client Name

Mercedes-Benz USA

Sub-Category

Automotive

Invite to work

This interactive web site tells the story of the smart brand in a creative package that models its quirky nature. It serves as the first of two pieces that prepare the MBUSA audience for a hands on driving experience. smart cars are sold through Mercedes dealerships it was important that the creative standout from the conservative Mercedes-Benz family brand. I

Vega Awards Welcome to smart (tm) Vega Awards Welcome to smart (tm) Vega Awards Welcome to smart (tm)

Credits

President
Thomas Pratt
Writer
Troy Segale
More Centauri Winners
Professional
United States

Entrant Company

REALTY ONE GROUP

Category

Game or Application

Professional
South Korea

Entrant Company

LBEST

Category

Technology (New)

Professional
India

Entrant Company

SingleInterface

Category

Innovative / Experimental

Professional
United States

Entrant Company

ArtVersion Interactive

Category

Animation