Vega Digital Awards Vega Digital Awards

United States

2017

Welcome to smart (tm)

Entrant Company

CraneMorley Inc.

Category

Website

Client Name

Mercedes-Benz USA

Sub-Category

Automotive

Invite to work

This interactive web site tells the story of the smart brand in a creative package that models its quirky nature. It serves as the first of two pieces that prepare the MBUSA audience for a hands on driving experience. smart cars are sold through Mercedes dealerships it was important that the creative standout from the conservative Mercedes-Benz family brand. I

Vega Awards Welcome to smart (tm) Vega Awards Welcome to smart (tm) Vega Awards Welcome to smart (tm)

Credits

President
Thomas Pratt
Writer
Troy Segale
More Centauri Winners
Professional
Japan

Entrant Company

Hakuhodo Inc.

Category

User Experience

Professional
Denmark

Entrant Company

Gorilla Media

Category

Public Service

Professional
United States

Entrant Company

Scorpion

Category

Professional Services

Professional
Australia

Entrant Company

Explanimate

Category

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