AMCN Ireland Your Way 25k Giveaway

“Ireland Your Way Giveaway” invited people to dream big with a chance to win $25,000 toward a trip to Ireland—or a cash prize. Created for AirMedCare Network, the campaign’s goal was to spark excitement while re-engaging with prospects, current members, and past members. We targeted Adults 45+ often living in rural areas who are active, value-driven and interested in travel, their health and family protection.  The challenge? AirMedCare Network had never run a giveaway with an international angle before — it needed to strike the perfect balance between wanderlust and practical value to reach an audience that might not have considered Ireland a travel destination.  The campaign came to life through friendly emails, eye-catching social posts, digital ads, and a welcoming landing page filled with stunning images of the Emerald Isle. The response was incredible: 50,600+ entries, 302,000+ page visits, and strong engagement across email and paid media, including 22.6 million impressions and 200,000+ clicks.  “Ireland Your Way” turned a simple giveaway into a heartfelt, high-energy moment of connection.