Vega Awards | Canopus Winner

United States

2021

HONEST ABE

Entrant Company

Confideo Labs

Category

Digital Marketing

Client's Name

Boehringer Ingelheim

Sub-Category

Augmented Reality (NEW)

For this tactical integration, the brand chose to leverage augmented reality to magically transform print (five-dollar bill) to an animated digital representation of Abraham Lincoln to deliver the salient benefits of its product offering, done with a touch of humor to bolster the vibrancy of the engagement experience. This approach (technology integration and script/storyline) has proven to be a winner with representatives and customers alike, being leveraged across channels.

2021
United States

Entrant Company

Creative Outhouse

Category

Marketing (NEW)

2021
United Kingdom
Hewlett Packard Enterprise (HPE)

Entrant Company

SHOOT YOU LTD

Category

Information Technology (IT)

2021
United States

Entrant Company

The Brand Agency

Category

Sports

2021
United Arab Emirates

Entrant Company

Ziina

Category

Best Visual Design