United States
2021
Entrant Company
Category
Client's Name
Sub-Category
This interactive augmented reality tactical deployment features a life-sized patient avatar, rendered digitally to anchor a complex patient case overview, merged with the integration of actual medical scans rendered in full 3D that appear to be layered on top of the virtual patient to enable healthcare professional customers to engage and explore complex medical media and scientific content in ways not previously possible. The tactic has been leveraged successfully across channels achieving unprecedented engagement, improved learning, and heightened retention.
Entrant Company
Bottle Rocket Media
Category
Documentary - Short Form (<5 mins)