Vega Awards | Canopus Winner

United States

2021

AZ Interactive Augmented Reality Patient Case Overview

Entrant Company

Confideo Labs

Category

Digital Marketing

Client's Name

AZ

Sub-Category

Augmented Reality (NEW)

This interactive augmented reality tactical deployment features a life-sized patient avatar, rendered digitally to anchor a complex patient case overview, merged with the integration of actual medical scans rendered in full 3D that appear to be layered on top of the virtual patient to enable healthcare professional customers to engage and explore complex medical media and scientific content in ways not previously possible. The tactic has been leveraged successfully across channels achieving unprecedented engagement, improved learning, and heightened retention.

2021
United States

Entrant Company

500 Designs LLC

Category

User Experience

2021
United States

Entrant Company

Moms Don't Have Time To

Category

Books (NEW)

2021
Italy
Leasys - Stellantis

Entrant Company

TRIPLESENSE REPLY

Category

Best Visual Design

2021
South Korea
Korea Tourism Organization

Entrant Company

Bigpictureteam Inc.

Category

Travel