Vega Digital Awards Vega Digital Awards

China

2016

Yizheng Brand Video

Entrant Company

United Design Practice

Category

Online Video

Client Name

Yizheng Stationery

Sub-Category

Writing / Story

Invite to work

This video featuring Yizheng's children erasers is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Credits

Director
Aspirin / Seenvision
Art Director
Young / Seenvision
Animator
Liff / Seenvision
Music Composer
Tze Toh
More Centauri Winners
Professional
Canada

Entrant Company

Scarlett Street Creative Agency

Category

Writing / Story

Professional
United States

Entrant Company

Multipleoutlet Productions

Category

Documentary / Public Service

Professional
United States

Entrant Company

Pinkston Group

Category

Professional Services

Student
United States

Entrant School

International Technological University

Category

Visual Effects / Motion Graphics