Vega Digital Awards Vega Digital Awards

China

2016

Yizheng Brand Video

Entrant Company

United Design Practice

Category

Online Video

Client Name

Yizheng Stationery

Sub-Category

Animation

Invite to work

This video featuring Yizheng's children erasers is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Credits

Director
Aspirin / Seenvision
Art Director
Young / Seenvision
Animator
Liff / Seenvision
Music Composer
Tze Toh
More Canopus Winners
Professional
United States

Entrant Company

Red Paper Heart

Category

Innovative / Experimental

Professional
Canada

Entrant Company

Phoenix The Creative Studio

Category

Sports

Professional
Canada

Entrant Company

Asterisk Media Group LTD.

Category

Animation

Professional
Ukraine

Entrant Company

Bachoo Design Studio

Category

Best Visual Design