Vega Digital Awards Vega Digital Awards

China

2016

Yizheng Brand Video

Entrant Company

United Design Practice

Category

Online Video

Client Name

Yizheng Stationery

Sub-Category

Animation

This video featuring Yizheng's children erasers is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Credits

Director
Aspirin / Seenvision
Art Director
Young / Seenvision
Animator
Liff / Seenvision
Music Composer
Tze Toh
More Canopus Winners
Student
Australia

Entrant School

Billy Blue College of Design

Category

Animation

Professional
Poland

Entrant Company

OMI Media House Sp. z o.o.

Category

Editing

Professional
Germany

Entrant Company

FILMUNIQUE Medienproduktion GmbH

Category

Miscellaneous

Professional
United States

Entrant Company

Part IV

Category

Copy or Writing