United Design Practice
This video featuring Yizheng's children erasers is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Billy Blue College of Design
OMI Media House Sp. z o.o.
FILMUNIQUE Medienproduktion GmbH