Vega Digital Awards Vega Digital Awards

Faroe Islands

2016

Sheep View

Entrant Company

Sansir and Liquidminds

Category

Digital Marketing

Client Name

Visit Faroe Islands and Atlantic Airways

Sub-Category

Marketing Effectiveness

Faroe Islands' 'Sheep View' videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.

Credits

Creative Director
Rune Hørslev
Art Director
Mads Kold
Art Director
Bogi Henriksen
Director
Thomas Koba
Production Manager
Tor Verland Johansen
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