Vega Digital Awards Vega Digital Awards

Faroe Islands

2016

Sheep View

Entrant Company

Sansir and Liquidminds

Category

Digital Marketing

Client Name

Visit Faroe Islands and Atlantic Airways

Sub-Category

Integrated Campaign

Invite to work

Faroe Islands' 'Sheep View' videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.

Credits

Creative Director
Rune Hørslev
Art Director
Mads Kold
Art Director
Bogi Henriksen
Director
Thomas Koba
Production Manager
Tor Verland Johansen
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Professional
United States

Entrant Company

Pinkston Group

Category

Documentary / Public Service

Professional
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Entrant Company

OMI Media House Sp. z o.o.

Category

Technology / Science

Professional
Singapore

Entrant Company

Moving Bits

Category

Travel

Professional
Canada

Entrant Company

Asterisk Media Group LTD.

Category

Technology / Science