Vega Digital Awards Vega Digital Awards

United States

2016

The Shallows

Entrant Company

Part IV

Category

Digital Marketing

Client Name

Sony Pictures

Sub-Category

Social Campaigns

When traditional media failed to engage audiences for the Blake Lively summer hit, "The Shallows", Sony Pictures turned to social. We created original content that highlighted the fun, action, and suspense of the film. Engagements spiked on social platforms, and the social creative dictated a new direction for broadcast on a social spot ran during game 7 of the NBA finals.

Credits

More Centauri Winners
Professional
United States

Entrant Company

DynamiX

Category

Financial Services

Professional
United States

Entrant Company

DynamiX

Category

News

Student
Italy

Entrant School

ISIA ROMA

Category

Social / Networking

Professional
Germany

Entrant Company

twentyfourone // motion picture GmbH

Category

How-To / Instructional