Vega Digital Awards Vega Digital Awards

United States

2016

The Shallows

Entrant Company

Part IV

Category

Digital Marketing

Client Name

Sony Pictures

Sub-Category

Social Campaigns

When traditional media failed to engage audiences for the Blake Lively summer hit, "The Shallows", Sony Pictures turned to social. We created original content that highlighted the fun, action, and suspense of the film. Engagements spiked on social platforms, and the social creative dictated a new direction for broadcast on a social spot ran during game 7 of the NBA finals.

Credits

More Centauri Winners
Professional
United States
WFD

Entrant Company

Multipleoutlet Productions

Category

Writing / Story

Professional
New Zealand

Entrant Company

Method

Category

Government

Professional
Canada

Entrant Company

Asterisk Media Group LTD.

Category

Visual Effects / Motion Graphics

Professional
United States

Entrant Company

Pinkston Group

Category

Documentary / Public Service