Inn Sun Park

I've always wanted to be a designer since I was a child. I was interested in the communication between people and technology, so I studied Interaction Design. Now I'm working as a UX/UI designer who loves to explore and design memorable experiences for users by utilizing my skills and strategies.

I currently work for American Honda Motors. My department is responsible for creating user interfaces and apps for the next generation of vehicles and concepts for future human-machine interfaces deployed through mobility platforms. We also interact with engineers, researchers, and designers from other departments throughout the organization to support the development of functional interior design prototypes.

I like designing new digital feature concepts that can improve or enhance the user experience. Every moment of ideating and designing something is meaningful and fun for me, so I can’t choose just one.

I consider usability and understandability to evaluate the design. Good design provides a very positive experience for people. To make a “good design,” I think it is essential to go through multiple iterations and refine based on users’ feedback. This process will shape a “good design.” We shouldn’t focus on just an aesthetic point of view. Based on my experience, focusing on the aesthetic aspect too much can create confusion, so it is very important to balance good visual elements and usability to make a “good design.”

I value simplicity and usability when I design interactions or interfaces for my users. I also consider aesthetics because users nowadays have very high expectations because they interact with many fascinating products. Since I'm a UX/UI designer, I heavily rely on digital tools to create prototypes. I often use Sketch, Adobe XD, Figma, and Protopie. Sometimes I have to mock up some physical prototypes to check the usability. When there is a new project, I always start with research to understand what I should create and deliver, and I always try to keep everything simple.

I create an affinity diagram and interview people to understand the current situation during the initial stage. After discovering pain points from the interview, I ideate possible solutions. I also create a low-fidelity mockup and test the prototype with the group of research participants. I do A/B testing with participants multiple times before finalizing my product design.

I get inspirations from everywhere. Sometimes from good design works, books and interviews.

There are so many emerging digital design trends, so I’m excited to learn new things every day. Recently, I’ve been interested in neumorphism digital design.

It means we created something amazing! So I’m pleased about our achievement.

As the new environment has brought advantages and disadvantages, I wanted to develop an innovative product for the remote work environment with my teammates because the current methods make people feel disconnected and onboarding more difficult for new employees. I think what we created is great, so I decided to enter into the 2022 Vega Awards.

It was challenging to figure out the core needs for the current remote work environment. We also had to ask multiple questions to develop our initial product idea. After we decided to set managers as target users for our product because of the product's scalability, we had to spend an extensive amount of time building the ideal user journey for our target users. Simplifying the complicated information on the interface design was also challenging.

The preparation process for the Vega Awards was enjoyable. I also like how I can see great works from others, so it’s an honor for me to showcase my work with them. I think this is a good opportunity to share the latest work with people. This experience developed my career.

First, there is something new every day. Second, I like that it is fast changing. Thirds, it’s easy to get feedback from various people.

I live in California, USA. There are a lot of tech companies, so I get inspired by them all the time. I can go to many interesting digital design conferences in California. California also has great weather. I like working as a designer in California with the nice weather every day.

The emergence of new technologies and tech-savvy users will bring a new trend. I don't know where we are heading next because I always see so many unexpected great works. I'm looking forward to seeing new emerging trends.

Always trust yourself and be positive!

Practice the UI prototyping skills because these skills will help you to build your mock-up. This skill is important because it helps people understand what you are developing.

I don’t have one because I have nothing secret.

Many great designers inspired me because they have a strong vision and design style. Since I’m a designer who always tries to learn something, those designers always inspired me. I like Jonathan Ive, Paula Scher, Wim Cromwell, etc. I got so many inspirations from their work and quote.

Always trust yourself! I always try to avoid hesitation.

Nope, I think you covered everything.