BNP Paribas Open

The BNP Paribas Open –the largest combined ATP Tour Masters 1000 and WTA 1000 tennis event in the world– has launched new and enhanced digital products ahead of its 2024 event. The new website raises the bar for professional tennis to deliver indispensable onsite and remote viewing experiences.

The re-imagined site serves as the epicenter for tournament information, including:

Player information and statistics

On-site amenities and activities

Daily schedules, scores and results

The site boasts a sleek, modern design with an emphasis on customization, allowing users to select favorite players to guide the results, schedules, news articles and activities that populate for a personalized digital experience. Additional new features include a revamped ticket purchasing experience that guides the visitor based on dates, competition round or stadium preference, as well as an all-new, interactive map of the Indian Wells Tennis Garden. Re-designed individual player pages provide in-depth statistical information, biographies and highlight past performance at Indian Wells.

The companion app meanwhile serves as a concierge to complement the website, with a more guided experience and information on where to eat and where to park. Users access daily digest customized to their favorites for matches, events, practices. The tool is a companion to help you get the most out of your day at IWTG.

Work & Co also created the middleware API, content management system, React Native mobile apps, and the front-end of the new website.

“Our new digital platforms are designed to allow tennis fans to engage in a more personalized, targeted way than ever before,” said Philippe Dore, Chief Marketing Officer of the BNP Paribas Open. “Work & Co was a highly collaborative partner and critical to our efforts to ideate and rapidly bring to life a robust and holistic digital experience. We are excited to debut these enhanced products just in time for the 2024 event.”