2024
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The concept explores seamlessly integrating desirable actions into daily routines. Unlike traditional productivity tools with fixed reminders or to-do lists, it embraces procrastination as the core mechanic. By intentionally injecting randomness, it nudges users towards neglected desires and sparks new inspiration.
Amidst the hustle of daily life, we often neglect our well-being, relationships, and personal sparks. We shelve desires and ideas, waiting for a "later" that never comes. Random Reminder is a gentle nudge to rediscover these forgotten aspects. It's not about "must-dos," but about "would-love-tos".
Credits
Entrant Company
Yoto
Audio & Radio (Single) - Best Casting & Performance
Country / Region
United Kingdom
Entrant Company
ImageX
Website & Mobile Sites - Website Redesign
Country / Region
Canada
Entrant Company
The Anything Group
Digital Marketing (Campaign) - New Category (Digital Marketing)
Country / Region
United States