2022
Entrant Company
Category
Client's Name
Country / Region
The pace of M&A transactions vacillates between glacial and breakneck. Arguably, M&A whiplash is even more intense when dealing with Special Purpose Acquisition Companies (SPACs). In 2021, Tailfeather was fortunate enough to jump into a frantic weekend of branding and design work for Rotor. Our aesthetic mission was a delicate balance:
Prominently feature a rotor without being too mechanical or sharp-edged; present a corporate blue that’s cool but not cold; indicate motion, interconnected companies and players, and a breadth of work — but without chaos or the aforementioned frenetic energy.
TF’s dynamic trio of Joanna Blieden (Producer), Zach Niles (Creative Director), and Craig Boisvert (Graphic Designer) clicked into place, tightened the bolts, and flipped the switch in the nick of time.
Presenting, ROTOR, by Tailfeather.
Credits
Entrant Company
The Glue
Website & Mobile Sites - Pets & Animals
Country / Region
United States
Entrant Company
The Brand Advocates
Social Media (Campaign) - Social Presence
Country / Region
United States
Entrant Company
Bottle Rocket Media
Video / Online Video (Single) - Financial Services
Country / Region
United States